As compared to website design training and PHP/MySql training Digital Marketing training is a new term. Though SEO or Search engine optimization is known since emergence of Search Engines particularly Google.
Digital Marketing is a term which has gained popularity for last few years. As more and more websites are being launched all over the world and more and more companies going online to sell their products or services, competition has grown sharply.
To cope with the competition one has to optimize their business module and particularly marketing module. Earlier traditional marketing like newspaper advertising, TV advertising etc was sufficient to reach to potential customers of any company.
But with the arrival of internet and particularly Social Media, the scenario has changed altogether. Today, no business can imagine to survive without taking help of Digital Marketing.
There are several IT companies in Kolkata which works as Digital Marketing agency. Their clients are from around the world. Their primary job is to optimize the website and so that the website is visible in search Engines.
If the website is visible in search engines particularly in first page. It’s most likely that potential visitors click on the website and visit the website and purchase products.
Apart from that there are other methods of Digital Marketing also like facebook advertising, Google advertising etc. Through these channels of advertising one can show their products or services even though the business is new or their website might be not showing in search engines.
To meet the requirements of these IT companies there are several Digital Marketing course providing institutes in Kolkata. These digital Marketing training institutes provides training as well as provide placement also.
One of the well known Digital Marketing training center in Kolkata is Acesoftech Academy. This institute has been providing SEO course since last 8-9 years and have placed more than 500 students In Kolkata and all over India.
Career as Digital Marketing
Digital Marketing is a booming business and in near future there is no chance of dying down this business. So if anyone makes Digital Marketing as a career, it would be a good decision. There is bright future in this. Also earning prospect in Digital Marketing is higher as compared to other similar careers like website design and website development.
Who can learn Digital Marketing
Anyone who has interest in Marketing , sales and Digital experiment. Anyone who is already working in offline marketing but now wants to add Digital Marketing as a plus point in his career. Any graduate , undergraduates can do this course.
What is the salary package of a Digital Marketing Executive
Normally the salary package for a freshers in Kolkata is INR 10,000 per month. But it increases fast once you get experience.
Can I take Google Adword exam after doing this course?
Yes, once you complete the course, you can take Google Adword exam.